Personal brands need creative direction too.

So we built a complete system for content ideation, operations and art direction.

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Are you

A personal brand who wants better, more consistent content ideas and strategy?
OR
A creative who wants to sell ideation, strategy, and creative direction services to personal brands?

Content Operations is built for both.

 

LOCK IN
WEDNESDAY JUNE 10TH

One Week Creative Direction Speedrun

Learn the foundations of creative direction for personal brands and business experts.

  • 3 live trainings with workshopping
    (Wednesday, Thursday, Monday 6pm PT, all recorded) 
  • Workshopping slack channel
  • 13 video modules & 2 exercises
  • References for formats, hooks, and scripting
  • Access to the Video Database software

This is a completely new program

Built specifically on desire we're seeing for executives, founders, and personal brands to improve their workflows and scale with creatives for support.

JOIN NOW

In One Week You'll

  • Generate 20 new video concepts
  • Make a year-long creative direction plan
  • Build a recurring operations plan for you or your clients

This program is designed for creatives who want to put their skills to work, and personal brands of any level to work side by side on building real infrastructure and process for the content.

CREATIVE DIRECTION 101

Who Is This For?

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Personal Brands

You post (or want to post) consistently but feel like you're guessing, it's not good enough, and you know there's another level. You want a real system for coming up with ideas, planning content, and going from someone posting to a true brand. 

 
We got you.

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Creative Freelancers

You want to offer ideation, strategy, and creative direction as a service to executives, creators, influencers and other personal brands. You need a repeatable process you can sell and deliver with confidence for monthly retainers. 


This is your formula. 

What's Included In The Speedrun

MODULE 1

Ideation Master Toolkit

Never run out of ideas again

Master coming up with excellent ideas for content, and making them your own.

  • Guide to stories and ideation
  • Master list of formats
  • Hooks references
  • How to run a content workshop

You’ll finish this section with a workflow for getting radically ahead of content planning.

MODULE 2

Logistics Guide

Run your content like a real operation

How to schedule your weeks as a personal brand or strategist with

  • Network strategy for short form video, LinkedIn and newsletters
  • Shoot checklists
  • How to brief content and develop script outlines
  • Repurposing and series developments
  • Running analytics

You’ll finish this course with actual weekly and monthly structure to keep your content fresh

MODULE 3

Creative Direction

Go from personal brand to a personality with fans

  • Making a creative direction plan
  • Aesthetics, sets and environments
  • Collaboration and rollout strategy

You’ll finish this lesson with a year plan to continually improve the way a personal brand is perceived as a true brand.

EVERYTHING

Recap

  • 7 Days of structured onboarding

  • 3 Live Zoom sessions

  • 13 video training modules

  • Checklists and templates

  • Media operations system

  • Access to the video database

By the end of this you'll have...

✓  A working content system — hooks, formats, briefs, schedules — ready to use or sell

✓  5+ content ideas per week, generated from a repeatable research process

✓  The ability to run a topic workshop for yourself or a client in under an hour

✓  A full network strategy across short-form video and LinkedIn

✓  A creative direction foundation — identity, aesthetic, and series — for any personal brand

✓  Templates, SOPs, and swipe files you'll actually use

YES, I WANT IN!
NICE TO MEET YOU

I'm Oren John

 

After moving up in his career from designer, to creative director to SVP of Marketing, Oren began building his personal brand "@orenmeetsworld" in 2023. Since then he has become one of the most-followed brand voices on the internet, and made content or conducted workshops for Adobe, Amazon, Anthropic, Hubspot, Google, KFC, Klaviyo, Microsoft, Notion, Shopify and many more.

His Cut30 program he cofounded has trained over 3000 creators including hundreds of the internets most listened-to voices, and he has worked on creative strategy for dozens of brands from startups to Fortune 500s. 

WE START WEDNESDAY

Creative Direction Speedrun 6/10

1 Week - 3 Live Zoom sessions

13 Video training modules + wipe files and templates

Media operations system + reference database

SOLD OUT

$499

SOLD OUT
AS ALWAYS: MONEY-BACK GUARANTEE

This is beta cohort pricing is available for a limited time. When this cohort closes, the price goes to $699.

You get lifetime access and every future update, for the same one-time cost.