Inside Creative Strategy

1. Getting Started

   3 lessons

   1. Introduction Video
   2. What does a strategist do
   3. How this program works

2. Context for Strategists

   6 lessons

   1. Content Types / Social Media Formats
   2. Social Networks Overview
   3. Online Advertising 101
   4. Hooks
   5. Strategy for Services, Software and Products
   6. Funnels and Landing Pages

3. Workflow: Creative Operations

   5 lessons

   1. Research
   2. Your Reference Toolkit
   3. HOMEWORK: Creating Your Toolkit
   4. Scripting
   5. Advertising Strategy

4. Workflow: Campaigns

   7 lessons

   1. Campaigns & Campaign Strategy
   2. HOMEWORK: Campaign Research
   3. Shoot Days
   4. Paid Sources For Content - Resource List
   5. Workflow & Feedback
   6. Campaign Presentation
   7. Campaign Analytics and Improvement

5. Workflow: Ongoing Creative

   9 lessons

   1. Organic Social Strategy: The Pillars System
   2. Pitching Content Pillars
   3. HOMEWORK: Pillars plan
   4. Analytics, Reviews and Improving
   5. Organic -> Paid Pipeline
   6. Ad Strategy
   7. Advertising Toolkit - Using a GPT
   8. HOMEWORK: Copywork Briefs
   9. Advertising Analytics

6. Advanced Strategy

   6 lessons

   1. NICHE: Strategy for Creators
   2. NICHE: Strategy for Services Businesses
   3. HOMEWORK: Create a landing page
   4. Creative Volume
   5. Influencers & Seeding 101
   6. Bonus: TikTok Shop