The future of creative work revolves
around strategy.
I am constantly being asked by businesses for creative strategists to help with their organic content, their ads, and actually executing modern marketing.
While creatives ask how they can advance in their career and charge more money for their work.
So after 15 years in marketing and teaching thousands as creators, I built this:
Inside You Will Learn:
Organic Social Strategy
How to concept, present, improve and execute on a social strategy for a brand or creator.
Creative Strategy For Ads
How to brief, organize and succeed at creative in paid online marketing.
Creative Operations
How to run research, campaign prep and content shoots (with templates).
Core Curriculum
3 Modules (Organic Creative Strategy, Creative Strategy for Ads, and Creative Operations)
Weekly Homework
Go at your own pace or a week at a time with multiple homework assignments designed for real world application
Templates & More
Creative Strategy isn't just theory - we include multiple templates for real world application and immediate execution.
Master Creative Strategy
This program includes the complete guide to creative strategy for organic social, social ads and operating a modern creative workflow.
- Everything you need to understand, research, strategize and operate in each category at the highest level, with complete instructional walkthroughs, swipe files and templates. (20+ videos and breakdowns)
- Dedicated modules for brands, services and creators
- A toolkit template and process for building, updating and operating with your creative toolkit and vision for you, your agency or your brand.
- Optional homework modules for all sections the team will review and critique to sharpen your skills
Included Resources
- The strategists schedule - Weekly routine and meeting cadence for in-company and freelance
- The complete content shoot checklist
- Asset tracking and brief templates for ads and social
Charge more as a creative freelancer
Stop charging just for design, videography or social assets, and bring a proven strategy framework to the table to help content work for advertising and help scale organic social.
Move up in your marketing career
Help drive strategy, implement actual proven methods to drive organic social, campaign and advertising results, and communicate those to management (templates included).
Supercharge your brand or agency operations
Train your team members to think strategicailly and execute on better organic strategy, influencer and UGC briefs, and creative volume for online advertising.
With Creative Strategy, you will:
- Be able to develop an organic social strategy for any brand and creator and effectively critique how to measure existing programs
- Understand how to develop more, better ads for brands, and the basics of working with performance teams
- Understand how to research, plan and structure campaigns and shoots for brands, with full checklists and templates
- Have frameworks for landing pages, scripts and more to improve all assets you're involved with
We want you to come out of this program a creative weapon on organic and paid to crush for your clients or in your job.
GET STARTEDRun it Live
The first live session of Creative Strategy Starts Soon
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Take Your Creative To The Next Level
CS Live is a 60 Day Community
Take Creative Strategy alongside other students, workshopping and solving unique problems together.
- 6 Weekly Small Group Strategy Sessions
- 60 Days of On Demand Slack Community
- Feedback on your Creative Strategy homework
Bonus Content
- Bonus AI Module
- Video Reference DB
- Creative Services Reference DB
START HERE
